Welltok Continues Innovation in Consumer Health Engagement with IBM Watson Health

Holistic, Enterprise Solution to Engage Populations in Health and Wellbeing

Welltok, the leading consumer health enterprise SaaS company, and IBM (NYSE: IBM) today announced an expanded partnership which will leverage new Watson Health capabilities to deliver comprehensive solutions for engaging populations in health and wellbeing. Welltok’s CaféWell Health Optimization Platform® will provide health managers with the ability to extend beyond care management and drive additional value by creating a holistic, seamless consumer experience.

Welltok has taken a consumer-first approach by organizing individual’s available health resources and benefits, such as stress, nutrition and diabetes management programs, and rewarding them for health behaviors. Adding IBM Watson Health’s broad capability footprint, will create a flexible solution that encompasses all aspects of health – from episodic clinical care to maintaining optimal health – and supports value-based care across the payer, employer and provider markets.

“It’s about time the healthcare system puts the consumer front and center,” said Jeff Margolis, Welltok chairman and CEO. “With this collaboration, we can create a data-driven, personalized and engaging experience for individuals that connects them seamlessly to the broader digital health ecosystem.”

Welltok’s deep understanding of consumer behavior supported by advanced analytics capabilities and multi-channel engagement services, combined with Watson Health’s healthcare expertise and diverse health data and analytics, will enable industry leading tools capable of assisting consumers, providers, and other stakeholders in their efforts to optimize health and wellbeing.

“Welltok has created an incredibly robust health engagement solution aiming to deliver a Personal Health Itinerary for each and every user,” said Zaher El-Assi, IBM Watson Health Vice President Go-to-Market Transformation. “We look forward to helping them provide population health managers with a powerful solution which systematically communicates and engages with consumers throughout their healthcare journey.”

With this new partnership, Welltok and IBM continue to build on their successful relationship which has included:

  • Co-development of the first IBM Watson-powered consumer health application, CaféWell Concierge.
  • Recently, the introduction of a “Virtual Benefits Agent” which leverages cognitive computing technology to answer benefit questions and guide consumers to cost-effective resources.
  • Offering the Welltok CaféWell solution for IBM employees and dependents to experience as a singular, engaging consumer health application for benefits and wellbeing programs.

Hear more about Welltok and Watson Health at the 35th Annual J.P. Morgan Healthcare Conference at the Westin St. Francis Hotel in San Francisco, California:

  • Jeff Margolis, Welltok Chairman and CEO, presenting on January 11, 2017, 10:00am PT
  • Deborah DiSanzo, Watson Health General Manager, presenting on January 11, 2017, 11:00am PT

About IBM Watson Health

Watson is the first commercially available cognitive computing capability representing a new era in computing. The system, delivered through the cloud, analyzes high volumes of data, understands complex questions posed in natural language, and proposes evidence-based answers. Watson continuously learns, gaining in value and knowledge over time, from previous interactions. In April 2015, the company launched IBM Watson Health and the Watson Health Cloud platform. The new unit works with doctors, researchers and insurers to help them innovate by surfacing insights from the massive amount of personal health data being created and shared daily. The Watson Health Cloud can mask patient identities and allow for information to be shared and combined with a dynamic and constantly growing aggregated view of clinical, research and social health data. For more information on IBM Watson Health, visit: ibm.com/watsonhealth, and for more information on IBM Healthcare, visit: ibm.com/healthcare.

About Welltok

Welltok, the leading consumer health enterprise Software as a Service company, is on a mission to empower consumers to achieve their optimal health. Its award-winning CaféWell Health Optimization Platform connects consumers with available and relevant benefits, resources and rewards by designing personalized action plans. Additionally, the company’s technology-enabled services leverage both advanced analytics to derive meaningful consumer insights and multi-channel communications to reach consumers through the right channel with the right message. Welltok drives greater consumer engagement and healthcare value for customers across the healthcare continuum including payers, employers, government programs (Medicare and Medicaid) and providers. Follow @Welltok

Media Contact:

Erica Sniad Morgenstern



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Welltok is an award-winning consumer activation solutions company that improves people’s total wellbeing. Only Welltok leverages proprietary data and advanced analytics to engage consumers in personalized and rewarding ways to drive action. Our solutions integrate data-driven SaaS software, curated resources and professional services to help health plans, self-funded employers and health systems support healthier, happier populations.

Welltok is an equal opportunity employer.