Roswell, GA – March 15, 2018 – Tea Leaves Health, a Welltok company and leading provider of a SaaS-based analytics and marketing technology platform, today announced the launch of its new high-growth platform, DecisionologyTM. Decisionology is a new enterprise-level healthcare business development and market intelligence platform that empowers and informs hospital and health system executives’ strategic business decisions. Decisionology gathers all of a health organization’s critical data in one place to clearly identify trends, growth trajectories and untapped opportunities.
“To compete in the current healthcare landscape, executives need to more proactively spot trends, anticipate shifts and make business plan adjustments,” said Miki Kapoor, president of Tea Leaves Health. “Decisionology is a powerful analytics tool that informs key strategic planning priorities, such as using patient trend analytics to identify and target both inactive and net new patients. The interactive platform empowers healthcare leaders to have a better understanding of their business and focus resources accordingly in just a few clicks.”
While in beta with select national health systems, Decisionology revealed business opportunities such as the downstream utilization and revenue generation potential of key services and patient cohorts. The platform answers strategic questions such as what are the key business factors that drive growth trends up or down. It also provides insights on what competitive claims analytics reveal about market and service line potential and creates models to assess strategic opportunities on service line development, new facility placement and related challenges.
The SaaS-based web platform answers these queries and more with an integrated and comprehensive view of:
- client patient data and clinical characteristics
- strategic marketing activities
- patient data trends
- customer segmentation, demographics and related market intelligence information
Decisionology allows senior executives as well as non-technical strategists, marketers and planners to analyze complex data with ease. The intuitive platform allows users to interact with information via rich dashboards that simplify complex strategic questions. Additionally, the user interface includes powerful data visualization features, point-and-click query capabilities, interactive mapping, temporal analytics, data export capabilities and much more.
Decisionology complements and enhances the company’s existing product portfolio including Patientology™ and Physicianology™, consumer and physician relationship management platforms, which leverage proprietary data analytics to power hospital and health system growth. For more information on Decisionology and to request a demo, visit www.tealeaveshealth.com/decisionology-2/.
About Tea Leaves Health
Tea Leaves Health, a Welltok Company, transforms the way healthcare executives manage their business through a platform that provides the total information awareness and business intelligence needed to achieve strategic growth, effective physician engagement strategies and increased revenue. Tea Leaves Health combines a deep understanding of healthcare business development with the technical savvy to deliver strategic success for healthcare organizations of any size. The proprietary Patientology™, Physicianology™ and Decisionology™ software tools easily transform internal and external data into immediately actionable information for multiple leadership levels. While working with clients to develop measurable and successful growth initiatives, Tea Leaves Health strives to provide the best software, strategic consultation and support in the industry.
Tea Leaves Health was acquired by and joined the Welltok family in 2017. Welltok is the leading consumer health enterprise Software as a Service company that enables population health managers to target and connect consumers to personalized health improvement resources, helping individuals achieve and sustain their optimal health.
About Welltok, Inc.
Welltok, the leading consumer health enterprise Software as a Service company, is on a mission to empower consumers to achieve their optimal health. Its award-winning CaféWell Health Optimization Platform connects consumers with available and relevant benefits, resources and rewards by designing personalized action plans. Additionally, the company’s technology-enabled services leverage both advanced analytics to derive meaningful consumer insights and multi-channel communications to reach consumers through the right channel with the right message. Welltok drives greater consumer engagement and healthcare value for customers across the healthcare continuum including payers, employers, pharmacy retailers and health systems. Follow Welltok on Twitter @Welltok.
Erica Sniad Morgenstern