70% of a person’s health status is determined by non-clinical factors, including social determinants of health, meaning you need to supplement clinical and claims data to effectively identify the right campaign audience.
There are significant health and wellbeing disparities that exist among different populations, like minorities and rural populations, that hospitals and health systems can play a key part in addressing.
Not everyone who put off elective or costly procedures due to COVID-19 is ready to come back. To fill appointments, you must go beyond targeting a population, to reach individuals most likely to respond to your outreach.
A report commissioned by the American Hospital Association found that hospitals and health systems could lose an additional $53 to $122 billion in 2021 due to lingering COVID-19 costs.
Your time, staff and financial resources are already stretched too thin; investing in additional one-off solutions to conduct outreach will only take away from your performance.
With every marketing dollar being heavily scrutinized, proving downstream campaign revenue to your leadership is more important than ever before.
Nearly half of Americans put off care due to COVID-19. The more often these individuals get messages from you reinforcing that it’s safe to return the more likely they are to come back in for care.
Let’s find the right solution for you: