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BlueCross BlueShield’s Enhanced Digital Wellness Tools Help Members Improve Their Health

Buffalo, NY- As the demand for digital health tools continues to rise, BlueCross BlueShield of Western New York introduced an enhanced digital wellness platform designed to empower and advance the health of their 800,000 members.

The local health plan’s members now have access to a re-vamped, mobile-friendly well-being platform, MyHealth, developed in partnership with Welltok, the leading consumer health enterprise company.

Upon login to their member portal through, BlueCross BlueShield members complete a free, digital health assessment and receive a snapshot of their current state of health.  From there, the platform creates a personalized health and wellness plan for each individual and provides a variety of custom programs focused on improving the member’s health.

Unique to MyHealth, members can access online video coaching sessions to learn about a variety of relevant wellness topics, such as preventive health, managing financial uncertainty, or seasonal topics such as beating the summer heat and maintaining weight during the holiday season.

Members can also securely participate in group discussions with other members and share health related experiences and journeys, locate and receive discounts on local fitness centers and exercise classes, and sync their wearable devices with the platform for convenient tracking.

“In today’s environment, it’s important to introduce digital tools that empower our members and help them learn how to better navigate their health and wellness, “said Dr. Thomas Schenk, Senior Vice President, Chief Medical Officer, BlueCross BlueShield of Western New York. “By engaging and communicating to individuals through these platforms, BlueCross BlueShield is able to greater influence our community’s well-being.”

According to an annual study released by Rock Health, nearly half of all consumers are now considered active digital health adopters and only 12% of Americans are non-adopters (down 20% over the past two years).

In response to the growing trend, BlueCross BlueShield also recently launched an enhanced Cost Estimator tool, designed to help members plan for their health care expenses.  With 1 out of 4 members enrolled in a high deductible plan, this digital tool powered by Vitals, is extremely useful as it provides cost information on common medical procedures per provider and location.  Members can also explore potential providers throughout the community, which include the clinician’s special recognitions and quality ratings.

Additionally, BlueCross BlueShield’s recently re-launched member app features new tools to help member’s better manage their health while on the go.  With the app, members can locate a doctor, access and present their member ID cards and look up cost-information related to their health plan. The app also maintains a log of past doctor visits with claims information for reference. Mobile app downloads have increased by over 10% since the app was re-launched in September 2016. The app is free and available for download.

For more information on BlueCross BlueShield’s digital health tools, members can visit or call 716-887-6900 to speak with a customer service representative.

About BlueCross BlueShield of WNY

BlueCross BlueShield of Western New York is a division of HealthNow New York Inc., an independent licensee of the BlueCross BlueShield Association. Since 1936, BlueShield has helped millions of people lead healthier lives. BlueShield offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as life and disability coverage, dental and vision plans and stop-loss coverage. As a community-based, not-for-profit health plan, BlueCross BlueShield contributes significantly to organizations that strengthen and enrich the health of our community.

For up-to-date news, facts, and information about the company, leadership, and industry, please visit the BlueCross BlueShield News Center at or follow us on Twitter.

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Welltok is an award-winning consumer activation solutions company that improves people’s total wellbeing. Only Welltok leverages proprietary data and advanced analytics to engage consumers in personalized and rewarding ways to drive action. Our solutions integrate data-driven SaaS software, curated resources and professional services to help health plans, self-funded employers and health systems support healthier, happier populations.

Welltok is an equal opportunity employer.