Why you need a healthcare marketing CRM+ solution
When it comes to driving patient engagement, patient acquisition and patient retention, the question our experts get asked most frequently is, “How do I prove this success can actually be attributed to my marketing efforts? How can I show stakeholders the respondents I’m seeing didn’t ‘just come in anyway’ – they came in as a direct result of my campaigns?”
As it relates to healthcare marketing (using data and multi-channel communications to target and acquire high value patients), customer relationship management (CRM) is an essential tactic. It’s the only form of marketing that can target its audience – and measure its actions – so granularly which is critical to organizations focused on building long-lasting relationships. But, traditional CRMs are not enough
Healthcare consumers have higher expectations thanks to the personalized experiences they get from other industries. Health Systems need a platform that includes a CRM, integrated data and engagement technology to get smarter about acquiring high value patients and building relationships throughout the patient journey (the experience a consumer has from the first time they hear about you through their appointment and to ongoing future care).
A good patient acquisition program that includes healthcare CRM gets you closer to answering the impossible question than any other medium because you can target audiences at the individual, one-to-one level. Undeniably, the return on investment from a billboard, radio spot or TV commercial simply cannot be tracked at the same level. Further, CRM’s targeted approach can complement other mediums like outdoor, radio and TV by exposing people to the message before they even may be open to thinking about it as they drive down the highway.
Not all CRMs are created equal
CRM works over all other mediums because it enhances relationships (and your brand) with consumers and physicians, helps improve the health of your community, improves your bottom line and is quantifiable. However, not all Health CRMs are created equal and a traditional CRM is not enough.
A good CRM for healthcare allows you to:
- Leverage data for precise targeting and insight on the population most in need of services
- Use marketing automation to increase service line growth
- Reach patients with personalized creative and content tailored directly to them via the communication channels they prefer
- Invite them in for appointments with goals of converting them to patients
- And most importantly track the downstream revenue from those encounters and link it back to the campaigns that reached them to prove your value.
Go beyond traditional CRM
Only Welltok takes you beyond traditional CRM to help you understand what makes your consumers and patients unique. The base of our “secret sauce” is healthcare analytics that include Social Determinants of Health (SDOH). We start by enriching the data you have, then apply advanced analytics (including SDOH) to reveal insights that power targeted and personalized, multi-channel engagement with the right individuals. Add in our market-leading security and privacy plus our unparalleled support team and you’ve got a recipe for strategic growth success.
Power service line growth with healthcare analytics
We can’t stress this enough, you are only as good as your healthcare analytics (the combination of health system data, consumer data and provider data). The healthcare industry is changing rapidly due to COVID-19 and the organizations that emerge as winners will be the ones who successfully leverage healthcare analytics to identify and target consumers most in need of your high value service lines, like cardiology, oncology, women’s health, etc.
This is marketing’s moment
Although many organizations are still adopting CRM systems, the concept is not new. It’s a tried-and-true method to power your healthcare marketing strategies that includes predictive models to attract the right people and measurement capabilities that prove it drives volume through statistically-valid data analytics.
With hospitals losing $20 billion (yes, with a B!) in revenue each month as a result of the COVID-19 pandemic, there has never been a better time for marketing teams to shine. Patient visits are at an all-time low, but engagement is at an all-time high with people eager to hear from their trusted providers. And, health systems are eager for the kind of results Welltok’s CRM solution, Patientology, can deliver like:
- 53% conversion – prospects converted to patients
- $153M increased revenue – total charges from new patients
- 15k new patients – acquired from a single campaign
Our team of expert advisors have walked in your shoes and understand your challenges. Book a short demo to see how Welltok can help you – and your bottom line – shine.